Broadbase Signs Definitive Agreement to Acquire Panop.com
MENLO PARK, Calif., July 7 /PRNewswire/ -- Broadbase Software, Inc.,
 (Nasdaq:   BBSW), a leading provider of e-commerce analytic and marketing
 infrastructure applications, today announced that it has entered into a
 definitive agreement to acquire privately-held Panop.com, Inc., developers of
 state of the art real-time interaction technology.
     Based in Palo Alto, California, Panop.com's real-time recommendation
 engine produces context-sensitive, personalized recommendations across web,
 WAP devices, e-mail and call center interaction points.  Panop.com extends
 Broadbase's rich analytic platform with the ability to dynamically recommend
 and serve appropriate content or products in real time.
     "Companies are challenged in implementing e-commerce systems that will
 optimize customer interactions by presenting relevant offers driven by
 sophisticated analytics," said Mark Smith, Program Director at META Group.
 "By acquiring and integrating real-time personalization and recommendation
 technology, Broadbase will enable companies to maximize customer profitability
 and relationships."
     "We've been looking for a long time for a company with modern
 recommendation architecture and standards based technology.  Panop.com is the
 first company to accomplish both of these, so I'm incredibly excited to be
 able to integrate Panop.com into our product offering," said Chuck Bay, CEO of
 Broadbase Software.  Adds Brian Kelly, Broadbase EVP Product Strategy, "Their
 PhD scientists have truly developed a next generation system, employing
 patent-pending machine learning algorithms and a state of the art Enterprise
 Java Bean architecture, that promises to make Panop.com's system the most
 accurate and scalable solution available.  This addition rapidly accelerates
 our enterprise customer interaction strategy."
     "We're thrilled to become part of the product momentum at Broadbase," said
 Stanley Kim, CEO of Panop.com.  "We've looked at several services based
 companies as well, but the fit is much better with a product company.  We
 designed and architected this system for very fast implementation and rapid
 adoption by business users.  As a productized solution, we can insulate the
 complexities of real time personalization so business users can gain immense
 value very quickly."
     Under terms of the definitive agreement, Broadbase will issue
 approximately 3.18 million shares of Broadbase common stock, options and
 warrants to purchase shares of Broadbase common stock in exchange for all
 securities of Panop.com outstanding as of the date of the agreement.  The
 transaction will be accounted for as a purchase.  The acquisition is subject
 to receiving approval of Panop.com shareholders, any necessary regulatory
 approvals and other customary closing conditions.  Upon completing the
 transaction, Broadbase estimates that it will have approximately
 300 employees.  The transaction is estimated to close by the end of
 September, 2000.
 
     About Panop.com
     Based in Palo Alto, California, Panop.com, Inc. develops real time
 recommendation technology and software to offer the right product to the right
 person at the right time.  Panop.com's merchandising engine is purpose-built
 to meet the market requirements of premiere e-commerce companies.
 
     About Broadbase
     Broadbase Software is the leading provider of customer-focused analytic
 and marketing automation applications that analyze customer data from multiple
 touch points, and use that information to execute marketing campaigns, improve
 online merchandizing and content, increase site stickiness and personalize all
 customer interactions.  Broadbase applications are designed for rapid time to
 value and have been implemented in as few as fifteen days.  Broadbase has
 provided critical e-commerce infrastructure to more than 200 customers,
 including ADP, BEA Systems, Cisco Systems, Fidelity Investments,
 Hewlett-Packard, InsWeb, Kodak, LoanCity.com, Mercata.com, Onvia.com, The
 Sharper Image and United Airlines.  Headquartered in Menlo Park, CA, Broadbase
 has a rapidly growing global presence with locations throughout North America,
 Europe and Asia.
     NOTE:  Broadbase is a trademark of Broadbase Software, Inc. All other
 product and company names may be trademarks of their respective companies.
 
     "Safe Harbor" Statement Under the Private Securities Litigation Reform Act
 of 1995:
     Information in this release that involves Broadbase's expectations,
 beliefs, hopes, plans, intentions or strategies regarding the future are
 forward-looking statements within the meaning of Section 27A of the Securities
 Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which
 involve risk and uncertainties.  All forward-looking statements included in
 this release are based upon information available to Broadbase as of the date
 of this release, and Broadbase assumes no obligation to update any such
 forward-looking statement.  These statements are not guarantees of future
 performance and actual results could differ materially from Broadbase's
 current expectations.  Factors which could cause or contribute to such
 differences include, but are not limited to, risks relating to obtaining
 regulatory approval and satisfying all other closing conditions, integrating
 Broadbase and Panop.com, risks involved in retaining and motivating key
 personnel and difficulties in obtaining any of the expected benefits of the
 combination.  These and other factors and risks associated with Broadbase's
 business are discussed in Broadbase's quarterly report on Form 10-Q filed with
 the Securities and Exchange Commission on May 11, 2000.  Information contained
 on the Broadbase and Panop.com web sites does not constitute part of this
 press release.
 
 

SOURCE Broadbase Software, Inc.